This workshop provides tailored training in planning, pitching and writing stories for non-academic audiences; improving communication skills; and an introduction to a range of tools to better measure the impact of your public engagement. The session is limited to a small group of participants to give everyone the opportunity to receive personalised feedback. Participants will leave with practical tips and skills to apply in the future, including how to put your audience first; how to get better at strategically identifying a target audience, such as politicians, other potential new funders, or the general public; and how to get better at adapting your language and story to your target audience.
About the presenter & The Conversation
Liz Minchin has won several major journalism awards, including a Walkley for best newspaper feature, a UN Association environment award and a Melbourne Press Club Quill. She was a reporter and news editor at The Age newspaper for a decade, before working as a media trainer, with the ABC, then joining The Conversation. Liz has also co-authored a book with a scientist on serious solutions to climate change, called ‘Screw Light Bulbs’.
The Conversation is a public-good journalism project helping academics and researchers share their work with the world. The Conversation achieves an average audience of 35 million article views a month (March 2016) through its sites and via global republication in outlets including The Washington Post and ABC News.
Contact person: Pawinee Yuhun
T: 08 8946 7465
Location: Building Yellow 1.2.48 (Savanna room)